电影制作的未来？抖音和快手推出中国首个人工智能短片系列《S...》

时间：2024-07-20|浏览：185

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随着人工智能生成内容的出现，中国电影业正大胆地向未来迈进。

引领潮流的是两部开创性的科幻短剧，《三星堆：未来启示录》和《山海奇镜之劈波斩浪》。《山海镜：破浪》），两者均采用尖端人工智能技术，将充满想象力的故事变为现实。

《三星堆：未来启示录》是一部 13 集系列剧，于 2024 年 7 月 8 日在中国流行的短视频平台抖音上独家首播。

该剧由博纳影业集团与抖音极梦AI合作出品，将观众带到了不远的未来，中国古代文物是避免全球危机的关键。

博纳影业集团出品的中国首部人工智能科幻短篇叙事剧集《三星堆：未来启示录》表现不佳，昨日首播后，抖音上前两集合计仅获得 58,000 个点赞。#WAIC2024 pic.twitter.com/s2QdZfM1vr

— 第一财经 (@yicaichina) 2024 年 7 月 10 日

紧随其后的是，五集连续剧《山海奇经：辟波战狼》于2024年7月15日在另一个著名短视频平台快手上首播。

该剧由星芒短剧制作，并得到快手克灵AI的AI支持，深入了一个充满奇幻生物和史诗冒险的古代神话世界。

截至7月18日，《三星堆：未来启示录》10集开播11天，累计播放量2480.7万次。

另一方面，短剧《山海奇经：辟波斩狼》上线6天，累计播放量745.1万次。

两部由人工智能驱动的科幻和神话系列的故事

尽管《三星堆：未来启示录》和《诡异的海之镜》属于同一类型，且都依赖人工智能技术，但它们却提供了截然不同的观影体验。

《三星堆：未来启示录》采用更加扎实的叙事方式，强调故事叙述和人物塑造。

该剧将历史元素与未来概念融合在一起，创造了一个迷人的世界，吸引观众探索其奥秘。

而《山海奇经：辟波斩狼》则采用了更加视觉震撼、动作丰富的风格。

该系列以其奇幻的背景、令人惊叹的视觉效果和令人振奋的战斗场面而自豪。

幕后：AIGC 的力量

这两部人工智能科幻剧的制作凸显了AIGC（生成式人工智能）在电影行业的变革潜力。

"Sanxingdui: Future Apocalypse" and "Shanhai Qijing: Pibo Zhanlang" demonstrate how AIGC can significantly reduce production costs and timelines.

Chen Kun, the director of "Shanhai Qijing: Pibo Zhanlang" shared at the offline screening event,

"In the past, traditional film production required a team of over 100 people, including actors, cinematographers, lighting, sound, crew, and costume designers. Now, with AI, the entire production process has been completely upgraded. Not a single frame is shot with real people, and AI can generate costumes and props, greatly enhancing creative efficiency and significantly reducing production costs."

Chen Kun also noted that traditionally, short dramas of similar scale and quality, whether filmed live or created as animations, took at least 3 to 6 months to produce.

暴雨中100多位媒体和亲朋好友来捧场感谢大家的认可和支持《山海奇镜之劈波斩浪》明天见 pic.twitter.com/m08PxWL12T

— AIror (@chenkun198282) July 12, 2024

In contrast, "Shanhai Qijing: Pibo Zhanlang" was completed in just 2 months, which would have been "unbelievable" in the past.

By automating tasks such as scene generation, character modelling, and special effects, AI allows filmmakers to create high-quality content with greater efficiency.

Moreover, AIGC opens up new creative possibilities, enabling filmmakers to explore uncharted territories and push the boundaries of storytelling.

AI can generate unique visuals, environments, and characters, breaking free from the constraints of traditional filmmaking techniques.

Douyin's Jimeng AI and Kuaishou's Keling AI

The success of "Sanxingdui: Future Apocalypse" and "Shanhai Qijing: Pibo Zhanlang" can be attributed to the powerful AI technologies employed by Douyin and Kuaishou.

Douyin's Jimeng AI is a comprehensive AI video creation platform that offers a range of features, including text-to-video generation, image-to-video generation, and video editing tools.

Jimeng AI's ability to generate high-quality, consistent visuals proved invaluable in the production of "Sanxingdui: Future Apocalypse."

Kuaishou's Keling AI, similarly, provides text-to-video generation capabilities, along with additional features such as video upscaling and lens control.

Keling AI's strengths in visual enhancement and creative control were instrumental in bringing "Shanhai Qijing: Pibo Zhanlang" to life.

AI's Impact on the Film Industry

While AI-generated content offers a myriad of benefits, it also raises concerns about its potential impact on the traditional film industry.

One major concern is the potential job displacement of traditional filmmakers and casts, as AI automates many aspects of the filmmaking process.

This is clearly demonstrated by the insights shared by director Chen Kun.

这可能会导致对熟练工匠和技术人员的需求下降，从而可能损害电影业所依赖的创意生态系统。

另一个担忧是人工智能可能会使故事叙述同质化并扼杀创造力。

随着人工智能算法变得越来越复杂，它们可能会开始偏爱可预测的、公式化的叙事，从而限制电影制作中声音和观点的多样性。

尽管存在这些担忧，但人工智能生成内容的潜在好处不容忽视。

人工智能可以使电影制作民主化，使其更容易被更广泛的创作者所接触，并使得能够制作出更加多样化和创新的内容。

关键在于找到人工智能的变革力量与保护人类创造力和工艺之间的平衡。

使用人工智能的挑战和机遇